Daring Strategy AI Consulting
AI consulting · for creative & marketing teams

A plan.
Not another tool.

You've heard about AI. You've tried a few tools. You don't yet know how to use them for your business. The Daring Brief is the assessment that turns “we should do something” into a plan you can actually run.

Book a Daring Brief $5,000 Ongoing engagement
Turnaround 1–2 weeks
Format 15–25 page brief + calls
Built for Creative + marketing teams
Capacity 2 concurrent · 2–4 / month
01 The problem

AI is loud. Strategy is quiet.

Every week brings a new tool, a new model, a new “must-have” workflow. Most creative and marketing teams I talk to aren’t behind on AI — they’re drowning in it. ChatGPT for copy. Midjourney for visuals. ElevenLabs for voiceover. An AI scheduler for social. Three different “agents” promising to write their newsletters.

A pile of subscriptions is not a system. It’s a workflow problem dressed up as a tool problem.

What’s missing isn’t another tool. It’s the pipeline that turns tools into output.

02 The offer

The Daring Brief.

$5,000 flat · paid up front

A productized AI pipeline assessment for creative and marketing teams. We audit your current state, design the orchestration, and document the architecture — so your team gets a system they can actually ship through, not another stack of subscriptions. One to two weeks. Fixed scope. Fixed price.

What you get

  • 60-minute intake call — your current state, goals, and friction.
  • A week of focused analysis — your tools, your workflows, where AI fits and where it doesn’t.
  • A delivered Brief — 15–25 pages, executive summary through 12-month vision.
  • 60-minute delivery call — walk-through, Q&A, pressure-test anything.
  • 30-day async check-in — what landed, what’s stuck, what changed.

Inside the Brief

  1. i. Executive summary 1p
  2. ii. Current-state audit 3–5p
  3. iii. Pipeline architecture · diagrammed 4–6p
  4. iv. Model selection & orchestration 2–3p
  5. v. 90-day rollout plan 2–3p
  6. vi. 12-month roadmap 1–2p
  7. vii. Risks, fallbacks, anti-patterns 1–2p

Best for

Marketing leaders, creative directors, and agency principals who’ve assembled tools but not a system. You can budget for the Brief, you have enough team or output to benefit from pipeline thinking, and you’re ready to stop chasing the next subscription.

CMOs Marketing directors Creative directors Brand leaders Agency principals Content studio heads

Book a Brief
What gets assessed

Six lenses on your AI.

01

Tools & subscriptions

Every AI tool the team uses. What’s redundant, what costs are hidden, what got abandoned.

  • Subscription audit
  • Usage patterns
  • Cost per output
  • Consolidation paths
02

Workflow & handoffs

How content actually gets made today. Who hands off to whom. Where the bottlenecks live.

  • Process mapping
  • Role boundaries
  • Bottleneck detection
  • Time-to-ship
03

Output volume & quality

What you ship weekly. Brand voice consistency. Where AI leaks through unnoticed.

  • Volume metrics
  • Voice analysis
  • Quality controls
  • Drift detection
04

Skills & adoption

Who’s fluent. Who’s avoiding it. Where hidden expertise already lives in your team.

  • Skill mapping
  • Adoption posture
  • Internal champions
  • Training gaps
05

Tech-stack adjacent

CMS, social, asset management, analytics. What fits the new pipeline and what fights it.

  • CMS & publishing
  • Social & scheduling
  • DAM & brand assets
  • Analytics & ops
06

Risk & compliance

IP exposure. Hallucination paths. Brand voice drift. Vendor lock-in. The unsexy parts.

  • IP & licensing
  • Hallucination paths
  • Vendor lock-in
  • Disclosure practice
03 How a Brief works

Two weeks. Six moves.

  1. Day 01 Mon · Week 1

    Intake call.

    Sixty minutes. I ask the questions that matter — current state, KPIs, friction points, stakeholder map, constraints.

  2. Days 02–07 Tue–Sun · Week 1

    Async assessment.

    Tool/workflow audit, opportunity mapping, scoring against impact / effort / time-to-value / risk.

  3. Days 08–10 Mon–Wed · Week 2

    I draft the Brief.

    Refine, format, finalize. 15–25 pages of recommendations grounded in your situation, not a template.

  4. Days 11–14 Thu–Sun · Week 2

    Delivery call.

    Sixty-minute walk-through. High-level summary, opportunity map, pressure-test anything you want.

  5. End Wk 2 Final

    Brief delivered.

    Yours. Share it internally, redact for case studies (with permission), keep it as your AI roadmap.

  6. +30 days Async

    Check-in.

    One-page email. What landed? What’s stuck? What changed since the Brief? Anything to pressure-test?

04 Brief vs. Engagement

Two ways in. One sequence.

The Brief tells you what to do. The retainer is the partnership that helps you actually do it. You start with a Brief — always.

The Daring Brief

$5,000 flat

Fractional Strategist

From $8,000 / month

Engagement length
1–2 weeks
3-month minimum
Scope
Fixed
Adapts week-to-week
Deliverable
15–25 page Brief + calls
Strategic ownership of AI ops
Cadence
Intake → delivery → 30-day check-in
Embedded — weekly working sessions
Best for
First strategic step
Teams ready to operationalize
Prerequisite
Discovery call
Completed Brief
Inquire about engagement
05 Why me

Twenty years architecting content production.

Now running a multi-model AI pipeline in production across Claude, ChatGPT, Gemini, Nano Banana, and ElevenLabs. I’m not consulting on workflows I read about. I’m running them.

  • Galleries & Studios Architected the content production pipeline for a fine art gallery — multi-modal outputs across text, image, and audio, anchored to brand voice. Operating an AI-first content engine in daily production with orchestrator memory, confidence-scored drafts, image library with redo loops, and automated multi-platform routing.
  • Podcast Networks Built and ran a five-show podcast network with 250+ episodes. Produced a 50-episode design podcast as a freelance retainer engagement.
  • Video & Audio Multi-format video deliverables. ElevenLabs-anchored voice production with consistency checks. Image-to-video pipelines for campaigns and brand storytelling.
  • E-Learning Helped build the platform that scaled to $11M ARR. Marketing operations and learning content across 250+ branded sub-sites.
  • Consumer Products Led the digital rebrand of a major consumer product. Brand work across regional lifestyle and commercial real estate sectors.

I’m not selling you a tool stack.
I’m selling the pipeline that turns tools into output.

06 FAQ

Common questions.

  • The Brief is one-time and fixed scope. It tells you what to do. The retainer is ongoing partnership — I help you actually do it.

  • No. The Brief is how we both decide if a longer engagement makes sense. It’s a real deliverable, not a sales call disguised as one.

  • Companies under $500K revenue (the math doesn’t work for either of us). Anyone looking for “AI implementation” — I do strategy and operations, not custom dev work. Anyone who wants a tool recommendation list (you can get those for free; you’re paying me for judgment).

  • Full refund if I cancel in week one. 50% refund if you cancel in week one. After the delivery call, the Brief is yours and the engagement is closed.

  • A redacted excerpt is available on request. Email william@daringstrategy.com.

Ready?

Book a Daring Brief.
Two weeks from now, you’ll know.

Book a Brief $5,000 Or send a note
Book a Brief $5,000